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Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.
Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest. For over a hundred years, designers have arranged type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualizations strong>graphics for newspapers and magazines. Motion graphics are equally predetermined and crafted, but are meant to be experienced over a fixed time span, such as for the opening credits of a movie or an online video meant to accompany a newspaper article.
The design of books and magazines also has a long history. Whether physical or digital, these are objects that are meant to be enjoyed over time, during which the reader has control over the pace and sequence of the experience. In books, the content usually comes before the design, while in magazines, the design is a structure that anticipates written and visual content that hasn’t yet been created. Some commercial websites or exhibition catalogues also fit in this category, as do digital or physical museum displays that show information that doesn’t change. All have fixed content, but the user or reader determines their own path through the material.
Many designers also produce systems that are meant to be experienced over time, but aren’t confined to the making of objects. Wayfinding, which is a form of environmental graphics, refers to the branding and signage applied throughout and on buildings. While each sign or symbol in a public or private building is a work of design, they’re all part of a larger system within the building. The design of the system—the relationships between all of those parts—is where the designer brings value. Similarly, while all of the artifacts of a commercial or institutional brand, such as a business card, sign, logo, or an advertisement are individual expressions of design, how those are experienced together and over time is the design work. No part of it has been created without considering the others, or without thinking through how a target customer will encounter and then develop a relationship with that brand.
Designers are also responsible for interactive designs where the content is fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital experiences. This work differentiates itself by adding another element: responding to the actions of the viewer. Editorial design for web and mobile is the most tangible example of content-driven work in this area, including publication websites, mobile apps, and blogs. Some design involves the presentation of streaming information, also known as data visualization. Other designers work on digital products, which are digital services or platforms that can be brought to market. Product design for web and mobile is related to software design. Sometimes different designers work on the user interface design (UI), which mostly refers to the individual layouts of pages, and the user experience design (UX), or the total experience of the user as they move through a website or app.
Type design carries aspects of almost all of these things. While the form of a single letter has meaning, a typeface, like a brand, is also composed of the relationships between characters that work together to create meaning. And like software, typefaces are licensed and can be installed on individual computers.
Depending on the scale of the context in which a designer works, the work may include one, some, or all of these things in the course of a year. Larger companies, agencies, teams, or studios may lean towards specialization, while smaller studios and groups may need to have each individual capable, if not an expert, in multiple areas.
Depending on the business context and stage of career, designers can find themselves with a number of different job titles. Within many publications, institutions, or agencies, a junior designer will typically rise to a senior designer, then art director, and then creative director. Depending on the industry served or the medium, the junior designer may be called a graphic designer, UI/UX designer, visual designer, motion designer, digital designer, web designer, animator, production artist, or graphic artist . For advice on how to find an entry-level position, please see How to Find your First Job in this guide.
At the mid-level, the title may be more specific: information designer, interaction designer, product designer, environmental graphics designer, information architect, package designer, exhibition designer, experience designer, or content strategist.
At the executive level, designers occupy positions such as owner/founder, executive creative director, head of design, or chief creative officer.
Then there are those who work with designers in related positions like production coordinators, front-end developers, marketing coordinators, project managers, producers, strategists, and copywriters. There are no centralized definitions or certifications for these titles, so they’re constantly evolving, and the more rapidly changing the industry in which the designer works, the more rapidly titles and definitions will change. Scale plays a part, too; the more designers on a team or in a company, the more the number of distinct titles will multiply.
Working in a graphic design company is a fulfilment for many designers. It is where they get experiences that they
would not be able to get when working alone. There are so many challenges that one needs to face when working in a
graphic design company but after overcoming such challenges it is all worth it. Challenges would include dealing with
your boss and co-workers. Not to mention the tons of work that you need to do for you do not have a choice but really do it.
But aside from those challenges, there are also some benefits and advantages in working in a graphic design company.
Although you might have known the advantages of
freelancing, it is now time for you to chew on the benefits of working in a firm. For this post, you will be able
to know the good things you’ll get from your company. If you are at the point of thinking on
switching jobs,
then this article can help you weigh your decision. Come take a look.
1.Being employed ensures you to have a stable income for you will surely be receiving a salary. Even if there are few design jobs, you will still get paid. Even if the project is very simple and easy, you will still get your salary. Also, you will be ensured that as long as you do your work, your salary will still be the same. The only downside is that when you are working on a hard project because you will still get the same payment no matter how difficult it is.
When you are working as a designer in a company, you will only focus doing that. You don’t have to do accounting, marketing and others. It is a lot different from working freelance for they have to do everything. That is one of the differences in working in a design company and freelancing that goes in favor with the work in a firm. It wouldn’t be a hassle for you to multitask on various areas for there are a different group of people assigned to that task. All you have to do is design.
You will learn a lot about how a business works when you are in a design company. You will benefit from learning these things especially when you have plans to work on your own. Your experience in the company would be very helpful.
Your employer would let you work on different projects which require different design skills. If you do not know to do to a certain technique, you will be able to learn doing that from your fellow designers. They will also be teaching you other beneficial techniques and skills which you can use in your designs.
Practice makes perfect. So, it is important that you practice your design skills often. Doing this can improve and develop your skills. You will even discover more new things while you are working. You can observe that as days pass, you are getting better and better.
Your designs are intended for a particular group of people. With the aid of the company, you will surely be able to reach those people. A company has many ways and means to do that and it is no longer your problem on how to reach the audience for it is given to other group of people.
Yes, you are learning how to deal with clients through your co-workers but for sure you would not like to face the stress in dealing with them. That is another advantage when you work with a design company. You earn even if you do not deal with clients.
Your company will be able to provide you resources that you could not obtain. Because of this, you will have better outputs and you can perform work better. This can even pave the way for more learning and development for you. As you gain some advantages, your company will also benefit from the good performance due to the resources they have provided you.
It would be good if you know people from the same field. This way, you can learn from them and you will be updated if there are certain things that you need to know regarding design. You can also have a healthy exchange of ideas with them. You can brainstorm with them regarding some projects you are working with. That would really be helpful.
Every company offers various benefits like health insurance, hospitalization benefits, bonuses, and others. You will be pleased to avail that stuff while you are working. Some companies even give gift certificates for free stuff like free gym and others.
When you are working on quite difficult projects or in major projects, you would spend more time working than the usual days. But you do not have to worry for you are being paid with every hour that you spend over time. You are working hard and you are paid for that.
No one would say no to free vacations. There are really companies, especially big companies who treat their employees for a free vacation in a certain place. Some even allows their employees to bring along their family. There are also some instances that the company conducts team building activities to develop the oneness of the employees which is vital in order for it to succeed.
If there are seminars, you might be chosen to represent the company. It would be a great opportunity for you because not all people are given the chance to learn from seminars held in different areas around the globe. Take the opportunity for it doesn’t come all the time.
This would give you a lot of benefits. When you work for prestigious companies, you can have something good to place in your portfolio. Clients will also prefer working with you since you were able to handle a big account.
When you work for a company, you have to have good social skills so that you will not have a hard time mingling with other people like co-workers, bosses and clients. There are really some people who were once timid and loners but when they started working in a company, they learned to socialize.
A graphic design company can indeed give you lots of benefits which could be the reason why many designers stick in working with firms for a long time. Some people still have that argument on whether to choose working in a design company or freelancing. The answer always depends on the person on where he would be comfortable with. Some even work for both, a day job while freelance during the night. How about you? What were the benefits you found while working in a design company?If you have other things to add to this list, feel free to write it in the comment section below.
Introducing to Graphics Design
Adobe Photoshop
Project : Using to adobe photoshop in Illustrator.
Project : Web template
Adobe Indesign
Workspace and workflow
Layout and design
Text
Styles
Drawing and painting
Trainer Profile
Waliullah
Webdeveloper & Trainer
Diploma (4 years) in Computer Science & Engineering (CSE)
Bsc in Computer Science & Engineering (CSE)
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